Archive for design

apps fail because…

  • You Didn’t Understand The Problem You Were Solving
  • You Asked Your Friends What They Thought
  • You Listened To Users Instead Of Watching Them
  • You Didn’t Test Your Riskiest Assumption
  • You Had A “Bob The Builder” Mentality

“…Sharon says it’s as simple as validating, or invalidating, three core pieces of the plan: The problem (Is the app solving a problem people care about?), the market (Are there enough people who have this problem?), and the product (Is our product solving this problem for this market?).

http://www.fastcodesign.com/3033092/googles-6-reasons-why-nobody-uses-your-app

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when in doubt re-read rule 1

Rule one has two parts:

a. the customer is always right

b. if that’s not true, it’s unlikely that this person will remain your customer.

If you need to explain to a customer that he’s wrong, that everyone else has no problem, that you have tons of happy customers who were able to successfully read the instructions, that he’s not smart enough or persistent enough or handsome enough to be your customer, you might be right. But if you are, part b kicks in and you’ve lost him.

If you find yourself litigating, debating, arguing and most of all, proving your point, you’ve forgotten something vital: people have a choice, and they rarely choose to do business with someone who insists that they are wrong.

By all means, fire the customers who aren’t worth the time and the trouble. But understand that the moment you insist the customer is wrong, you’ve just started the firing process.

PS here’s a great way around this problem: Make sure that the instruction manual, the website and the tech support are so clear, so patient and so generous that customers don’t find themselves being wrong.

http://sethgodin.typepad.com/seths_blog/2014/07/when-in-doubt-re-read-rule-one.html

Not everyone who talks about projects are customers (as defined by them having spend money on the product), however they have an impact on brand, community and customers. Understanding how you deal with the customers & community around a brand is a big deal to live service products.

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how to tell an enchanting story

Mostly in the context of telling stories for children on the fly, good advice for general storytelling;
http://www.huffingtonpost.com/elaine-ambrose/how-to-tell-an-enchanting_b_7883932.html

1. Begin with a provocative set-up
2. Explain how something happens, either to the main character or the environment
3. In one or two sentences, tell how the plot thickens. The stakes are raised when tension appears
4. Mentally analyze the reaction of the audience and adjust accordingly. If the listeners aren’t engaged by this time, strengthen the narrative
5. Build a vision of a scene that involves the senses: sight, sound, taste, vision, and touch
6. Weave a climax that produces an “aha” moment for the audience
7. End when the story is resolved
8. Record your story. To improve your storytelling abilities, record yourself reciting an original fable

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if you decide to be in the dog food business…

Be delighted to eat dog food.

It makes no sense to disdain the choices your customers make. If you can’t figure out how to empathize and eagerly embrace the things they embrace, you are letting everyone down with your choice. Sure, someone needs to make this, but it doesn’t have to be you.

If you treat the work as nothing but an obligation, you will soon be overwhelmed by competition that sees it as a privilege and a calling

http://sethgodin.typepad.com/seths_blog/2014/08/if-you-choose-to-be-in-the-dog-food-business-.html

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quality through good tools

  1. Erase and rewind – manage your technical debt as you go along rather than between releases. 
  2. Reduce iteration times – count loops through workflow and measure the times to calculate ROI
  3. Customize for your needs
  4. Brand your tools – encourages investment and builds integrity to your tools. Add a little polish and fun. 
  5. Celebrate your victories 

Ubisoft music tools developers GDC15

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in praise of Slacks user experience

First time user experience breakdown of Slack

http://www.useronboard.com/how-slack-onboards-new-users/

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ideas need audiences

New ideas need audiences like flowers need bees. No matter how bright and colorful, they will die unless others work to spread them.

Simon Sinek

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