Archive for October, 2012

‘presumers’ = gamers

Presumer = consumer involvement with products and services pre-launch.

2012 data suggests that presumers have the same kind of profile as gamers

* Kickstarter users are predominantly (62%) male.

* 50% are between 18 and 34, and 20% are between 34 to 44.

* Almost half (48%) are college educated. That’s against 30.4% of Americans aged over 25 having a college degree (Source: US Census Bureau, February 2012).

* 45% earn more than USD 50,000 a year.


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people share emotions

“People don’t share commercials, they share emotions”

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craft a scary story

“Success leads to complacency. “Your job is to create paranoia about what is coming around the corner. You’ve got scare the bejeezus out of everyone.”

As a leader, compliment the vision with a little fear to spice it up, and keep a sense of urgency.

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