Archive for October, 2012

‘presumers’ = gamers

30 October, 2012 at 3:12 pm · Filed under publishing, quote

Presumer = consumer involvement with products and services pre-launch.

2012 data suggests that presumers have the same kind of profile as gamers

* Kickstarter users are predominantly (62%) male.

* 50% are between 18 and 34, and 20% are between 34 to 44.

* Almost half (48%) are college educated. That’s against 30.4% of Americans aged over 25 having a college degree (Source: US Census Bureau, February 2012).

* 45% earn more than USD 50,000 a year.

http://www.trendwatching.com/trends/presumers/

Leave a Comment

people share emotions

26 October, 2012 at 8:23 pm · Filed under publishing, quote

“People don’t share commercials, they share emotions”

http://www.fastcompany.com/1844017/why-no-one-will-watch-your-crappy-corporate-viral-video-and-how-to-fix-it

Leave a Comment

craft a scary story

26 October, 2012 at 8:22 pm · Filed under project management, quote

“Success leads to complacency. “Your job is to create paranoia about what is coming around the corner. You’ve got scare the bejeezus out of everyone.”

http://www.fastcompany.com/3002406/jack-welch-leadership-crash-course

As a leader, compliment the vision with a little fear to spice it up, and keep a sense of urgency.

Leave a Comment