Archive for September, 2010

common sense or nonsense?

“Somewhere between common sense and nonsense live the ideas that advance society.”


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guide people through choices

Cutting options is the best option, when this is not an option or when the short list is still long – try to guide people through the choices rather than confront them with too much choice and creating decision paralysis.

“The goal of a new approach to choice should not be to manipulate consumers into making choices that aren’t right for them, but rather to collaborate in a way that benefits both of you. Although people tend to be skeptical of any attempts a business makes to “guide” them, when it comes to choosing, you truly can help consumers help themselves. To accomplish this, here are four actions you can take:

  1. Cut the number of options.
  2. Create confidence with expert or personalized recommendations.
  3. Categorize your offerings so that consumers better understand their options.
  4. Condition consumers by gradually introducing them to more-complex choices.

Offered together, these actions can distinguish your company.”

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do you want to be fast and sloppy?

“59% of American’s surf and watch TV at the same time” Nielsen report, and the numbers are increasing with every survey done. Smartphones provide connectivity options 24/7 everywhere.

Yet, multitasking allows you to be faster, and achieve sloppier results.

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good marketing or greedy promotion?

“Greed is quite a popular sin. Twitter by default is a self-centered tool. It’s about us. But it’s 100 times better if used as a conversational tool versus a dictation. I see people using Twitter as a glorified RSS feed for their blog or an ad-puker. So absent of personality, I wonder why they even try. Yes, they are in business, but if they believe that business is built on relationships, they need to make building them their business.”

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bright spots

As part of a retrospective or post mortem process, look for the bright spots of success and look for ways to emulate.

You can stuck in a loop of over analyzing what has gone wrong, and then being confronted with too much to deal with. You can’t fix world peace in 1 single initiative, focus on achievable chunks.

Find the Bright Spots” chapter 2 in SWITCH How to change things when change is hard by Chip and Dan Heath

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