Archive for April, 2012

how is that useful to the player?

“Usefulness is best achieved by thinking about everything as user experience. If you start with “useful” as a first principle, then you automatically place customer need and experience first. And you’re less inclined to get lost in your own jargon, product-development silos, or legacy.Usefulness is best achieved by thinking about everything as user experience. If you start with “useful” as a first principle, then you automatically place customer need and experience first. And you’re less inclined to get lost in your own jargon, product-development silos, or legacy.

http://www.fastcodesign.com/1669503/user-experience-is-the-heart-of-any-company-how-do-you-make-it-top-priority

“Being useful doesn’t always mean asking the focus group. It’s fair to say that customers don’t always know what they want. Customers now play an increasingly equal, participatory, and critical role in brand and business. But co-creation should not be accepted as a default solution to every challenge. Even when consumers do know what they want, empowering them to create it might not result in the most impressive solution. Observing consumers is usually a more effective way of discovering unmet or poorly met needs, and can reveal hacked solutions that suggest real opportunities of how to be useful in the world.”

Be careful to avoid the ‘faster horse’ answer.

https://genecloud.wordpress.com/2010/06/25/turn-feedback-into-inspiration/

Think how you can be useful in areas that are not necessarily in your core but still drive customers to your business.

  • Look for ways that customers are navigating around obstacles and build a business out of that.
  • Consider how you can connect your customers directly to one another. And have them create mutual value.

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i have an idea…

“We’re looking for people who can say, ‘I have a product idea, I can think through a need, I can think through a customer base, build something, ship it, and then iterate based on how it’s being used.’”

http://www.fastcodesign.com/1669445/how-facebook-finds-the-best-design-talent-and-keeps-them-happy

  • A product idea
  • An understanding of the need it fills
  • Targeted for a customer
  • Ability to build it
  • Leadership to deliver
  • Perspective to know when to stop, and finish it
  • Collect and understand feedback
  • Iterate and respond that feedback
  • Learn

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iterating things that you feel

Designing for Facebook, Cox said, gets at “the science of things you can’t reason about, that you just feel.” He added: “That’s why, when we’re trying to accomplish something that’s pretty new, it’s important to be iterating in that [design] mindset.”

http://www.fastcodesign.com/1669445/how-facebook-finds-the-best-design-talent-and-keeps-them-happy

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outcomes, PAM

“What managers really need is for people to “do whatever it takes in the conditions encountered” to get required results. This is most likely to occur when people are assigned clear, significant outcomes, they have autonomy to make decisions that impact their results, they have a chance to grow and develop their skills, and they have success that is captured by documented results.”

http://www.leaderpoint.biz/management-matters/Management_Matters.htm

PAM … Purpose, Autonomy & Mastery

http://www.danpink.com/drive

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