Archive for March, 2009

design language : target fixation

“Target fixation is a process by which the brain is focused so intently on an observed object that awareness of other obstacles or hazards can diminish.

Also, in an avoidance scenario, the observer can become so fixated on the target that they will forget to take the necessary action to avoid it, thus colliding with the object.”

A case of priming and visualisation helping to achieve a goal, either intentionally or unintentionally. Overly focusing on risks and potential negative outcomes could increase the changes of them happening.


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action not activity

Do meaningful things

Focus on creating value

Do more than just turning up face time

Change something for the better

Avoid the seductive draw of easy busywork

Do hard things

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design language : simplification failure

white room

Simplification failure; the process of allowing a simple elegant concept to slide with the addition of needless complexity or overly fussy details during a detailed design phase.

Fear of something simple not being enough, encourages people to add complexity and detail.

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to zig or to zag?

“zig when everyone else is zagging”

Ian Ballantine from The Element by Ken Robinson

Finding a blue ocean or gap in the market is better than staying where everyone else is or has been.

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