Archive for March, 2011

understand, don’t ask

Understand and empathize with consumers of your product to stimulate innovation.

“Internalizing the values of your users makes innovation easier, but getting there is hard …the goal is not to ask them what we should design, but to gain insight, absorb it, and translate it into a language our clients understand. Without that insight, any attempt at innovation is no better than a wild guess.”


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too scared to ask ‘stupid’ questions?

“If we can see that questions are linked to innovation and problem-solving, why are so many of us reluctant to ask them?….”

“A recent University of Michigan study found that people in business are generally loathe to raise questions—primarily because they fear that anyone who asks fundamental questions will be perceived as incompetent or uninformed. And if anything, this problem seems to worsen over time as people gain more experience and expertise in their fields. After all, experts know they’re supposed to supply answers, not more questions.”

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timing is everything

Comedian Jack Benny: ‘When you are speaking, timing is not so much knowing when to speak, but knowing when to pause

Seven types of pause:

  • Phrasing: taken whenever a punctuation mark is used.
  • Breathing: to enable breath to be renewed.
  • Rhythmic: associated with the rhythm of speech
  • Underlining: used after a word or phrase to let its importance sink in.
  • Emotional: used during emotional passages to enhance the effect.
  • Confident: used at the beginning of a speech to emphasise the speaker’s authority and confidence.  (and create anticipation)
  • Emphatic: used before a word or phrase to make it stand out. (or tease)

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stand up on innovation

    • Know Your Audience, Then Ignore Their Advice
    • Data Does Not Replace Insight
    • Keep It Fresh
    • Develop Your Own Point of View
    • Create a Story Around the Material
    • Even Friendly Audiences Need to Be Won Over
    • Don’t Expect Everyone to Get It
    • You Can’t Test Your Way to a Decision

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people are memorable

“people remember the people details not the thing details”

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