First time user experience breakdown of Slack
“There is only one way to avoid criticism: do nothing, say nothing and be nothing.”
New ideas need audiences like flowers need bees. No matter how bright and colorful, they will die unless others work to spread them.
“… audiences demand remarkable, courageous broadcasting with incredibly diverse multilayered anti-heroes. That is what they want, don’t be afradid of it.”
An interesting way to look at role playing games, less about the game and more about the shared performance to create an experience.
When everything falls into place, a group can forge a series of dice rolls into a collaborative improvised scenario, and a story is born. The unease I felt when I started playing wasn’t confusion – it was performance anxiety.
Four stages or challenges for the development of a new business;
- Customer validation – is there really an audience, who are willing to pay?
- Operational validation – can you deliver the product or service necessary to satisfy that customer?
- Financial validation – can your business make money providing the service or selling the products to the customer?
- Self-sustainability – can the business innovate and change in line with the customer and markets needs?
“… you don’t have to trick them…
It’s not like people don’t want to spend money, they want to spend money on things that they love and they want to be charged honestly.
They don’t want to be like ‘I’ve run out of energy?’ They want to feel like it’s not monetisation based on they need to move forward, it’s monetisation based ‘I want to do this.’ When you move from need based monetisation to want based monetisation you think about things differently as a user, you don’t begrudge spending the money. I think in Japan they’re much further along that curve.”
People want to spend money on the things that they love. Things that meet their needs, that entertain them and on things that feel valuable to them.