shiny thing are wet

glossywater

“The evidence that people are drawn to shiny things is all around us: from the pages of lifestyle magazines to the page stock of lifestyle magazines. One logical explanation for this cultural affection is that we’ve come to associate gloss with wealth and luxury.”

“… that our preference for glossy might be deep-rooted and very human,” says Patrick. “It is humbling to acknowledge that despite our sophistication and progress as a species, we are still drawn to things that serve our innate needs–in this case, the need for water.”

http://www.fastcodesign.com/3024766/evidence/an-evolutionary-theory-for-why-you-love-glossy-things

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are you a whale or super fan?

superfan

Super fans take their hobby or passions very seriously. It doesn’t matter what the hobby, super fans spend heavily to feed their hobby. Doesn’t that make them whales?

Free to play whales spend heavily on their favorite game(s), and they spend a huge amount of time playing these games. Doesn’t that make them super fans?

“There’s a terrible habit of talking about F2P “whales” – a term which the industry itself doesn’t use so much any more, incidentally, having realised that borrowing its parlance from the morally bankrupt world of Las Vegas casinos probably wasn’t doing it any favours – in terms of condescension and pity. We act like these people have been hoodwinked somehow. They’ve downloaded a game for free and ended up spending loads of money on it, and for some reason we assume that they didn’t know it was happening – that they’ll reach some day, down the line, where they realise how much they’ve spent and have a terrible Road to Damascus moment that lays bare how empty and pointless the whole thing has been. Not like us and our expensive merchandise or huge collections of games half of which we’ve never actually played; nothing like that at all.”

http://www.gamesindustry.biz/articles/2014-01-30-core-gamers-can-be-whales-too?utm_source=newsletter&utm_medium=email&utm_campaign=us-daily

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entertain them

“Don’t make people pay for entertainment. Entertain them so that they will pay.”

http://www.gamasutra.com/view/feature/6552/the_design_of_freetoplay_games_.php

 

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the closer we get to the goal, the more motivated we become

"One’s motivation to reach a goal increases as one’s distance from the goal decreases," Heidi Grant Halverson writes in HBR.

It’s the Goal Looms Larger Effect: The closer you are to a goal, the more it dominates your thinking and receives more of your ever-more-scarce attention–which is why mice closer to cheese or salespeople close to sales goals or reporters closer to deadline suddenly get so dedicated.

http://www.fastcompany.com/3016093/work-smart/5-things-you-dont-realize-about-how-you-spend-your-time

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do we need to care about technology any more?

“Talk about experiences, not features. Technology is there to enable an experience, and as long as it doesn’t get in the way, most consumers would rather not worry about it.”

http://www.fastcodesign.com/1671910/the-12-trends-that-will-rule-products-in-2013

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ignore the jerk

“…the research concluded that you’re not doing yourself any favors by responding to rude people or people who make you angry.

…researchers note that it can be difficult to overcome our natural impulse to engage when someone converses with us or says something that triggers us, but shunning is a more powerful weapon against jerks than argument.”

http://lifehacker.com/5986087/science-explains-why-the-silent-treatment-works-when-dealing-with-jerks-and-why-its-healthier-for-you-too

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humility leads to…

“Humility leads to an earnest and perpetual desire to understand the people who want your app, and thus better understand what they enjoy. You should be hungry to support and understand them.”

http://www.fastcompany.com/3004045/4-ego-traps-sink-rockstar-developers

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