PAC for the best position

18 April, 2022 at 1:51 pm · Filed under Uncategorized ·Tagged design, publishing

Product

• What will the remarkable, attractive & distinct aspects of the product be, in terms that the player will value?
• Can these benefits be easily communicated and understood by players?

Audience

• Demographics: Who are the player groups who match the product experience?
• Motivations: And why will they like it?
• Is there enough business potential?

Competitors

• Direct: Is someone already meeting the needs of these players in this space?
• Adjacent: Which products are closely associated with but not direct competitors
• Inspiration: Which products provide inspiration to these players?
• Will someone be meeting these needs by the time your product releases
• Is there a gap within this competitive landscape?

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