Posts Tagged design

be clear, singular and have a perspective – Ive

And here’s the next irony that defines Ive’s career: In the clutter of contemporary culture, where hits and likes threaten to overtake content in value, the purity of an idea takes on increasing currency. “I think now more than ever it’s important to be clear, to be singular,” he says, “and to have a perspective, one you didn’t generate as the result of doing a lot of focus groups.” Developing concepts and creating prototypes leads to “fascinating conversations” with his team, says Ive. “It’s a process I’ve been practicing for decades, but I still have the same wonder.”

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god games are?

god games are?

Peter Molyneux’s definition of god games

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reality is compelling right off the bat

Will Wright: I think the idea of having a game based on reality is compelling right off the bat because everyone has some experience with the subject of the game. I don’t know anyone who has actually fought a dragon or flown a fighter plane in combat. But the themes our games are about, almost everyone brings their own experience to. Also, after people play these Sim games, it tends to change their perception of the world around them, so they see their city, house or family in a slightly different way after playing.

http://edition.cnn.com/chat/transcripts/2000/12/1/wright.chat/

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entertain them

“Don’t make people pay for entertainment. Entertain them so that they will pay.”

http://www.gamasutra.com/view/feature/6552/the_design_of_freetoplay_games_.php

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