Posts Tagged word of mouth

are you tapping into something human?

“YouTube’s Margaret Gould Stewart broke down the appeal of viral videos as this: “Viral videos are always tapping into something human — love, food, sex, failure… Something that people can relate to and share with others.”


Viral videos are just a slice of word of mouth. The same emotive appeal that drives YouTube videos to share wildly will feed word of mouth in any format.


Leave a Comment

reasons people talk

Reasons People Talk;

  • They fully understand something
  • It enhances something about themselves
  • They are compelled to talk about something

Reasons People Listen;

  • They trust the person talking
  • They understand the backstory
  • It’s interesting which gets them interested

Leave a Comment