6 I words of innovation

Interesting approach, Adobe’s red box innovation starter program. Centred around 6 words beginning with I

  • Inception (nail down your motivation behind the idea)
  • Ideate (generate a lot of ideas)
  • Improve (hone one idea)
  • Investigate (set up an experiment to test the idea)
  • Iterate (tweak to what the data says)
  • Infiltrate (pitch your idea to management to back it with some real time and money).



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