And here’s the next irony that defines Ive’s career: In the clutter of contemporary culture, where hits and likes threaten to overtake content in value, the purity of an idea takes on increasing currency. “I think now more than ever it’s important to be clear, to be singular,” he says, “and to have a perspective, one you didn’t generate as the result of doing a lot of focus groups.” Developing concepts and creating prototypes leads to “fascinating conversations” with his team, says Ive. “It’s a process I’ve been practicing for decades, but I still have the same wonder.”
In October 2013, a café in the South of France implemented a pricing policy based on patron’s politeness. Patrons who greeted the barista at La Petite Syrah and used ‘please’ were charged EUR 1.40 for a cup of coffee; those who failed to use any pleasantries were ‘penalized’ with a EUR 7 price. The prices (with greeting) were clearly displayed on a board inside the café.
Interesting idea, especially in an era of trolls and endless complaints.
Great article on designing choices, rules 1 and 2 are critical IMO
- Every option should have real consequences
- The player needs some basis to make a decision
- No option should be obviously better or worse than all the others
- Know your players
- Break these rules
…suggests that the anticipation leading up to an experience makes it more satisfactory than the anticipation to an item purchase. Additionally, the study suggests that the longer that anticipation period is, the more people enjoy the experience when it finally happens.
Thinking about the possible roles in multiplayer games. Player’s will need to organize, recruit and remind players of their goals etc. This matches the real world role of a whip.
A whip is an official in a political party whose primary purpose is to ensure party discipline in a legislature. Whips are a party’s “enforcers,” who typically offer inducements and threaten party members to ensure that they vote according to the official party policy.
A whip’s role is also to ensure that the elected representatives of their party are in attendance when important votes are taken. The usage comes from the hunting term “whipping in,” i.e. preventing hounds from wandering away from the pack. In the United States there are legislatures at the local (city councils, town councils, county boards, etc.), state, and federal levels. The federal legislature (Congress), state legislatures, and many county and city legisltive bodies are divided along party lines and have whips
- Note down ideas, together in silence (5 mins)
- Self Edit (2 mins)
- Share and capture on the board (5 mins)
- Vote, individually and quietly (2-5 mins)
- Share and capture, short precise not sales pitches, mark board (2-5 mins)
- Decide, owner/leader chooses not group. Votes = input in to discussion
Why does it work?
- Quiet time to think
- Parallel is better than serial
- Voting commitment
Chu said that Blizzard distinguishes between complexity and depth. It wants players to enjoy games, like World of Warcraft in its 10th year, for decades. It enables that through depth, but not complexity.
Complexity is about all the different things you need to understand before you can make decisions in the game. Depth gives you a wide range of options to take once you understand the game.