the $ symbol puts you off spending

dollar

Presumably your brain reacts to the reminder that this is real money, and you tend to be more cautious. Or the lack of a reminder, fools you in to forgetting to total the cost.

“…customers given a menu without dollar signs spent significantly more than customers who had menus with dollar signs.”

http://lifehacker.com/menu-formatting-could-affect-how-much-you-spend-at-a-re-1607439738

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will your app or product for these reasons?

* You Didn’t Understand The Problem You Were Solving
* You Asked Your Friends What They Thought
* You Listened To Users Instead Of Watching Them
* You Didn’t Test Your Riskiest Assumption
* You Had A “Bob The Builder” Mentality

“…Sharon says it’s as simple as validating, or invalidating, three core pieces of the plan: The problem (Is the app solving a problem people care about?), the market (Are there enough people who have this problem?), and the product (Is our product solving this problem for this market?).
http://www.fastcodesign.com/3033092/googles-6-reasons-why-nobody-uses-your-app

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god games are?

god games are?

Peter Molyneux’s definition of god games

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reality is compelling right off the bat

Will Wright: I think the idea of having a game based on reality is compelling right off the bat because everyone has some experience with the subject of the game. I don’t know anyone who has actually fought a dragon or flown a fighter plane in combat. But the themes our games are about, almost everyone brings their own experience to. Also, after people play these Sim games, it tends to change their perception of the world around them, so they see their city, house or family in a slightly different way after playing.

http://edition.cnn.com/chat/transcripts/2000/12/1/wright.chat/

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shiny thing are wet

glossywater

“The evidence that people are drawn to shiny things is all around us: from the pages of lifestyle magazines to the page stock of lifestyle magazines. One logical explanation for this cultural affection is that we’ve come to associate gloss with wealth and luxury.”

“… that our preference for glossy might be deep-rooted and very human,” says Patrick. “It is humbling to acknowledge that despite our sophistication and progress as a species, we are still drawn to things that serve our innate needs–in this case, the need for water.”

http://www.fastcodesign.com/3024766/evidence/an-evolutionary-theory-for-why-you-love-glossy-things

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are you a whale or super fan?

superfan

Super fans take their hobby or passions very seriously. It doesn’t matter what the hobby, super fans spend heavily to feed their hobby. Doesn’t that make them whales?

Free to play whales spend heavily on their favorite game(s), and they spend a huge amount of time playing these games. Doesn’t that make them super fans?

“There’s a terrible habit of talking about F2P “whales” – a term which the industry itself doesn’t use so much any more, incidentally, having realised that borrowing its parlance from the morally bankrupt world of Las Vegas casinos probably wasn’t doing it any favours – in terms of condescension and pity. We act like these people have been hoodwinked somehow. They’ve downloaded a game for free and ended up spending loads of money on it, and for some reason we assume that they didn’t know it was happening – that they’ll reach some day, down the line, where they realise how much they’ve spent and have a terrible Road to Damascus moment that lays bare how empty and pointless the whole thing has been. Not like us and our expensive merchandise or huge collections of games half of which we’ve never actually played; nothing like that at all.”

http://www.gamesindustry.biz/articles/2014-01-30-core-gamers-can-be-whales-too?utm_source=newsletter&utm_medium=email&utm_campaign=us-daily

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entertain them

“Don’t make people pay for entertainment. Entertain them so that they will pay.”

http://www.gamasutra.com/view/feature/6552/the_design_of_freetoplay_games_.php

 

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