are tablets really PCs?

Interesting article on tablet trends – http://ben-evans.com/benedictevans/2014/4/25/ipad-growth

  • iPad sales are slowing and pretty flat.
  • Apple still winning, and Android tablets not cause of slow down
  • Is it because iPads can’t be used for the same stuff as PCs yet?

…moving to new devices and form factors involves new software experiences, and new software also often both creates and requires new business processes. It’s hard to spend a day creating a 20-slide sales report on an iPad, even now that MS Office is available for iPad. But actually, that sales report should be a SAAS dashboard that takes 10 minutes to annotate. It will take time for those business processes to shift to enable more corporate tablet use.

Maybe suggesting that software will need to keep moving forward to meet the changing needs. In games, tablet games have been very much thrown in with phones most of the time. Unique tablet games will likely have more in common with PC than smartphone.

So, looking at tablets and smartphones as mobile devices in a new category that competes with PCs may be the wrong comparison – in fact, it may be better to think of tablets, laptops and desktops as one ‘big screen’ segment, all of which compete with smartphones, and for which the opportunity is just smaller than that for smartphones. And so tablets will over time eat away at laptop and desktop sales just as laptops ate away at desktop sales, but the truly transformative new category is the smartphone. Maybe.

We need to think about the tablet as part of the ‘PC’ and think about what it does to gamers expectations, and what we have to do to innovate in this space.

An alternate selection of data from Reality Mine on tablet use throughout the day, where and what people are doing with their tablets in 2014.
Tablets used most between 8 & 9pm primarily for content consumption, with games and entertainment apps leading the pack.

  • Apps, TV and Video content consumption are top activities for tablet owners.
  • Gaming is the most popular activity on tablets, compared to social networking for mobile phone users.
  • 85% of all tablet use occurs at home, this is significantly more than in home use of tablets and computers.
  • The majority of people are ‘relaxing’ while using their tablet or iPad.

 

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