four stages of business development

Four stages or challenges for the development of a new business;

  • Customer validation – is there really an audience, who are willing to pay?
  • Operational validation – can you deliver the product or service necessary to satisfy that customer?
  • Financial validation – can your business make money providing the service or selling the products to the customer?
  • Self-sustainability – can the business innovate and change in line with the customer and markets needs?


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