the closer we get to the goal, the more motivated we become

"One’s motivation to reach a goal increases as one’s distance from the goal decreases," Heidi Grant Halverson writes in HBR.

It’s the Goal Looms Larger Effect: The closer you are to a goal, the more it dominates your thinking and receives more of your ever-more-scarce attention–which is why mice closer to cheese or salespeople close to sales goals or reporters closer to deadline suddenly get so dedicated.

http://www.fastcompany.com/3016093/work-smart/5-things-you-dont-realize-about-how-you-spend-your-time

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