evolving gamers assumptions and expectations

One of the unexpected consequences of social gaming has been a softening of the gamer’s expectations of tutorials, structure and rewards.

“Part of the opportunity for all of us over the next five years is how do we package those up in a way that can fit in this form factor [Pincus points to smartphone] of a very small screen, small attention span, and someone who’s not going to read instructions, not going to do tutorials, and it’s got to have a very, very light, soft on-ramp but have a lot of depth of where that experience can go. I think the opportunity is to continue to innovate – it’s a new kind of innovation.”

http://www.gamesindustry.biz/articles/2012-07-16-zynga-ceo-mark-pincus-in-depth

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