design language : tea party

A more approachable, social and less intense version of a guild.

“I don’t think it’s as much that you invent the next ‘what’s after guilds?’, but I think it’s more how do you take something like guilds and make that something that isn’t called guilds, that’s more like a tea party that your mom can get into.”

http://www.gamesindustry.biz/articles/2012-07-16-zynga-ceo-mark-pincus-in-depth

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