adopting TV’s characteristics

“Where TV and video games diverge dramatically is in the way they work as a medium. TV has three core features – it’s scheduled, it’s broadcast and it’s passive. Video games do none of these things.”

http://www.gamesindustry.biz/articles/2012-05-09-tv-is-better-than-games

Appointment mechanics bring an element of schedule to social games, which in turn creates greater engagement. This parallel’s some of the benefits of TV’s more rigid schedule. DVR’s and on demand delivery start to erode TV’s fixed schedule, and perhaps reduce the benefits of simultaneous revelation and social opportunities.

“In much the same way, we can tweet about TV and everyone else who is watching the same thing at the same time can GET INVOLVED IN THE CONVERSATION. This is social proof, and social proof on a grand scale. This, again, is behavioral economics.”

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