adopting TV’s characteristics

“Where TV and video games diverge dramatically is in the way they work as a medium. TV has three core features – it’s scheduled, it’s broadcast and it’s passive. Video games do none of these things.”

Appointment mechanics bring an element of schedule to social games, which in turn creates greater engagement. This parallel’s some of the benefits of TV’s more rigid schedule. DVR’s and on demand delivery start to erode TV’s fixed schedule, and perhaps reduce the benefits of simultaneous revelation and social opportunities.

“In much the same way, we can tweet about TV and everyone else who is watching the same thing at the same time can GET INVOLVED IN THE CONVERSATION. This is social proof, and social proof on a grand scale. This, again, is behavioral economics.”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: