no time to play

There has never been more things competing for our attention than there are today. The time investment required is a boon and a bane to video games.

Jenova Chen says, "A lot of adults stop playing games because they think the game takes too long. People are afraid of getting into MMOs just because how much time it takes. But people are not afraid of walking into a theater, walking into a movie theater, walking into a concert, walking into a soccer match. They are not afraid to sit down and play a board game together."

http://m.ign.com/articles/2012/04/19/why-the-two-hour-game-is-the-future-4

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