design for user experiences, not for design’s sake

User experience is the outcome that all design should be focused on.

“…are underestimating the significance of customer experiences”

“As smart and connected technology matures beyond a luxury into everyday commodities, consumer expectations only inflate.”

“…businesses are designing for the sake of designing, without regard for how someone feels, thinks, or acts as a result.”

http://www.fastcompany.com/1815756/the-importance-of-ux-in-customer-engagement

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