tracking trends

  1. Know why you’re tracking trends
  2. Don’t get your trends mixed up
  3. Know a fad when you see (or smell) one
  4. Don’t apply all trends to all people
  5. Be (very) curious
  6. Have a Point of View
  7. Benefit from an unprecedented abundance of resources
  8. Name your trends
  9. Build your Trend Framework
  10. Start a Trend Group (even if it’s just you)
  11. Secure senior backing or be doomed
  12. Don’t worry about timing or life cycles or regional suitability or…
  13. Apply, apply, apply
  14. Have some fun
  15. Let others do some of the work for you in 2011

http://www.trendwatching.com/tips/

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