stand up on innovation

    • Know Your Audience, Then Ignore Their Advice
    • Data Does Not Replace Insight
    • Keep It Fresh
    • Develop Your Own Point of View
    • Create a Story Around the Material
    • Even Friendly Audiences Need to Be Won Over
    • Don’t Expect Everyone to Get It
    • You Can’t Test Your Way to a Decision

http://www.fastcodesign.com/1663337/method-what-s-so-funny-about-innovation

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