your audience are people…

people

Get out there and observe and talk to your audience.

“In our socially-mediated world, marketers must place greater emphasis on understanding their audience as people rather than as consumers.

To build a social brand, marketers need to discover who these individuals really are.  This requires research that can elicit stories about how people feel about their world, the subtext of which defines their identities.”

http://www.allfacebook.com/how-to-target-social-tribes-on-facebook-2011-02

IDEO say it is human-centered;

Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO

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