discoverability is problem number 1

Dis`cov`er`a`bil´i`ty
The quality of being discoverable.

A critical issue for all digital publishing.

“9. Discoverability becomes HOT – Amid glut of content, discovery will become the new obsession of publishing. Publishers of all sizes will begin to realize obscurity is the biggest threat facing their business. Solution: maximize availability of product, leverage metadata, create books that resonate with readers, enlist fans as extension of sales force.”

Mark Coker founder of Smashwords

http://www.mediabistro.com/galleycat/publishing-predictions-for-2011-from-smashwords_b18421

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