you’re great… and you know it

“… not only do US college students have higher self-esteem than previous generations, they now value self-esteem boosts more than sex, food, receiving a salary payment, seeing a friend or having an alcoholic drink.”

And a note of caution about how you can become addicted to rewarding behaviours

“…’Of course we should enjoy the good things in life, but not so much that we want them more than we like them,’ Bushman’s team concluded. ‘We do not want to become addicted to self-esteem or other rewards, or we will become "slaves" to them, to borrow the words of Fritz Perls”

http://bps-research-digest.blogspot.com/2010/12/better-than-sex-us-college-students.html

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