how important is prioritization?

Mark Pincus, Zynga;

One of the most important things a manager can do on weekly basis is ruthlessly focus on prioritization. There’s never any lack of good ideas. Every team has 10 great ideas they’re really excited about. The problem is picking which of the 2 or 3 to focus on.

The lesson we get over and over again is a small number of features really connect with the users and get explosive results. You actually have diminishing returns with more features. When you’re picking the right features to go deep on, the user starts to have this trust and expectation that the next thing you bring out is going to be great.

No matter how big or how small your company is, you are always resource constrained. If you talk to Microsoft, or Google, or Yahoo–the biggest companies with the most engineers–every product manager will say they’re resource constrained. If they just could have twice the people, they could get everything done. No matter where you are, you have to be ruthless about how you’re using people. “


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