it is your duty to ask simple questions

why

“We get seduced by the complicated in Western society,” Ms. Zimmerman says. “We’re in awe of it and we pull away from the duty to ask simple questions, which we do whenever we deal with matters that are complex.”

http://www.nytimes.com/2010/05/02/weekinreview/02segal.html?_r=1

We are drawn to complexity. We fear simplicity.

In design, it is easy to slip in to adding choices, options or features.
In thought and words, we like to use long words or acronyms and jargon.
When writing we include needless words, and struggle to stick to the point.

Asking simple, direct and even ‘dumb’ questions can help you get to the heart of the matter.

omit needless words : https://genecloud.wordpress.com/2008/06/05/omit-needless-words/

simplification failure : https://genecloud.wordpress.com/2009/03/09/design-language-simplification-failure/

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