goals follow dreams

ambition

“Let’s not get confused at the difference between a goal and a dream. A goal is something measurable, trackable, and is built on analytics. Goals have realistic timelines, are measured by weighing the data, the risks, and the current assets. They are essential to success, but they follow dreams. A dream is bigger–it has no boundaries, rules, or past history. It’s focused on transforming business as we know it, and approaching from a direction never pursued–or at least never attained. In dreams, we seek the outstanding change–not just within the products we create but in the results those products inspire.”

http://www.fastcompany.com/article/how-a-team-at-apple-made-the-ipod-dream-a-reality

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: