turn feedback into inspiration

“Steve Jobs has often cited this quote from Henry Ford: "If I’d have asked customers what they wanted, they would have told me, ‘A faster horse!‘ "

This is Jobs’s defense of Apple’s reluctance to listen to even its most passionate customers, and the line is a good one to remember the next time you’re considering a new round of focus groups. "The whole approach of the company is that people can’t really envision what they want," says Reid. "They’ll tell you a bunch of stuff they want. Then if you build it, it turns out that’s not right. It’s hard to visualize things that don’t exist."

But Jobs doesn’t exactly ignore customers; he uses their ideas as inspiration, not direction; as a means, not an end. “

http://www.fastcompany.com/magazine/147/apple-nation.html

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1 Comment »

  1. […] https://genecloud.wordpress.com/2010/06/25/turn-feedback-into-inspiration/ […]

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