the keys to trust

Our evaluation of trust in someone or their trust in us is constantly shifting currency, ebbing and flowing based on our actions and behaviour. Here is a snapshot of 4 of the most influential factors in creating and maintaining trust.

  • Competency
    • Do I think you are competent in your job?
    • Do I respect your knowledge, experience, etc.?
  • Dependability
    • Can I count on you?
    • Do you always do what you say?
  • Integrity
    • Do you always treat people fairly?
    • Are you straight with people?
  • Care About
    • Do you care about me and others, or only about yourself?
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