design language : click love

The most important element of the games’ designs, however, is what Mooney calls “click love.” The simplest unit of fun for gamers, it’s the tangible sense of connecting your physical button-pushing with satisfying on-screen reactions. With farming games, it’s click, strawberries. Click, raspberries. Click, eggplants.

First-person shooters are exactly the same, just with a different metaphor: Bang, dead. Bang, dead. Bang, dead.

Such moment-to-moment payoffs are the hardest thing to get right and the most likely thing to ruin a game. If the gameplay doesn’t send a mini endorphin rush when you push a button, all the designers’ well-laid design plans and big-budget graphics are worthless.

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