7 fascination triggers

  • MYSTIQUE – Why we’re intrigued by unanswered questions
  • LUST – Why we’re seduced by the anticipation of pleasure
  • ALARM – Why we take action at the threat of negative consequences
  • POWER – Why we focus on people and things that control us
  • VICE – Why we’re tempted by novelty and “forbidden fruit”
  • PRESTIGE – Why we fixate on rank and respect
  • TRUST – Why we’re loyal to reliable options

“Nothing is, in itself, fascinating. But triggers are. Triggers turn otherwise  ordinary objects into fascinations. When one of your triggers is activated, you are compelled to focus, whether you want to or not. Triggers can take something that’s relatively meaningless (e.g. a swoosh symbol) and give it meaning (e.g. the Nike logo).”




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