are people concepts?

Are we evolving to absorb the language of marketing in to our ideas about ourselves. Are social networking, and transparent life streams making us more careful about crafting personas and living our unique brand concept?

“…They’re not presenters, yet they’ll hand over serious money to be shown how to “present” better: how to style their clothes, how to style their websites, even, in some cases, how to style their minds. It’s partly the global recession, which makes having a clearly defined public persona more vital in getting, or keeping, a job. Or it may be that the ideas and language of marketing are now so inescapable that people don’t think of themselves as just people any more. They’re concepts.”

For most ordinary people, they follow the trend and do what everyone else is doing. A few set the trends and lead the way.


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