creating feelings is a design task

BMW TV ad, my emphasis.

We are a car company.

But we don’t just make cars.

We make time machines, build Snowploughs, and create works of art.

We inspire fans, and fan clubs.

We are efficient and dynamic.

We even shape the future.

We realized a long time ago that what you make people feel is just as important … as what you make.

And at BMW we make Joy.

http://www.bmw.tv/core-services/view-video.mp4?id=1056&type=itunes&formatType=ipod

BMWs may create joy in their owner, they have a darker side and can also create superiority and arrogance on the road.

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