Seth Godin on publishing

  • It’s a souvenir business – sell stuff as a reminder of a great experience
  • Only asset you can build on the internet is permission
    – Start the conversation, and get permission to keep it going
  • Find words for the readers not find readers for your words
  • Drip ideas in to blog… to spread ideas and start conversations
    Who is having the conversation?
    – Author to customer rather than publisher?
    – Niche/special interest publishers have a reason to have a conversation.
    – … start to sell souvenirs quickly once idea is out there
  • Do it to create experiences/share ideas (not to sell books/stuff)

http://toccon.blip.tv/file/970223?filename=Toolsofchange-SethGodin10BestsellersUsingNewMediaNewMarketingAndNew237.mp4

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