how do you find your digital content?

AdMob data on “How do iPhone users discover apps?”

62% search for a specific type of app (not clear if this is by name or type/genre)

60% browse through top ranked apps

46% word of mouth recommendation

20% see an ad while using another app

19% press/news or blog

10% a brand introduces an app and reaches out to me

13% other

Suggesting that a remarkable quality, enabling word of mouth matters.

http://www.readwriteweb.com/archives/how_do_iphone_users_find_new_apps.php

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