an otaku’s hive


“In modern Japanese slang, the term otaku refers to a fan of any particular theme, topic, or hobby.”  – Wikipedia

Seth Godin in Purple Cow;

“Otaku describes something that’s more than a hobby but a little less than an obsession… Otaku is the desire to find out everything about <something>”

Consumers with otaku are the sneezers you seek. They’re the ones that will take the time to learn about your product, and take their friends time to tell them about it. The flash of insight is that some markets have more otaku-stricken consumers than others. The task of the remarkable marketer is to identify these markets and focus on them to the exclusion of lesser markets – regardless of size.”

If you are the enthusiast and otaku, scratch your own itch. If you aren’t, understand and study your otaku’s hive. Understand what makes them tick and create a product that solves a problem for them in a remarkable way.

IDEO’s deep dive process – total immersion into the problem at hand.


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