design language : target fixation

“Target fixation is a process by which the brain is focused so intently on an observed object that awareness of other obstacles or hazards can diminish.

Also, in an avoidance scenario, the observer can become so fixated on the target that they will forget to take the necessary action to avoid it, thus colliding with the object.”

http://en.wikipedia.org/wiki/Target_fixation

A case of priming and visualisation helping to achieve a goal, either intentionally or unintentionally. Overly focusing on risks and potential negative outcomes could increase the changes of them happening.

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