big numbers

21 February, 2009 at 10:31 am · Filed under game design, life, project management

In general, are more influenced by big numbers, regardless of the value. People tend to overestimate differences between small quantities/numbers and underestimate the differences between larger one.

“You would probably never sell out your friend for $5. But 500 cents? Now you’re talking!

Sure, the value is the same, but researchers have found that people are often lured into making decisions by numbers that seem bigger than they really are.”

NYT

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