jokes are surprising, right?

joke

A joke tends to lead the listener, to create an expectation and then divert to somewhere amusing.

Surprise comes when something breaks or switches from the likely outcome.

Both work better when anticipation has been established.

Priming and framing are both forms of anticipation.

http://powrightbetweentheeyes.typepad.com/pow_right_between_the_eye/2009/01/the-dna-of-surprise-mismanaging-expectations-theory-22.html

https://genecloud.wordpress.com/2007/12/02/i-see-you-shiver-with-anticipation/

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