reward me. reward me. reward me.

Has the trend to market heavily to kids/teens changed their requirement and expectation from rewards? Is it necessary to provide more rewards, bigger or more extravagant rewards to saturated kids?

Parents have been rewarding their kids for just showing up. These teens have grown thinking everything they touch is perfect. Even marketers have rewarded teens with free stuff for just coming to the site, walking in the store or walking by a rep on the street. Marketers need to learn to give rewards for free, but also teach teens not to expect it every time. Sharon Lee of Look-Look talked about the need for brands to stay engaged (beyond just freebies).”

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