design language : the dog

Find the dog first. The dog;

  • The function before the form
  • The essence, the core
  • The heart of the game
  • The experience you want to deliver
If you don’t know what your product is about, what the real core activities are, then everything else is pretty much secondary until you do. Don’t let the tail wag the dog.
“the tail wagging the dog”
“if you describe a situation as the tail wagging the dog, you mean that the least important part of a situation has too much influence over the most important part.”

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