have 36 ideas, keep 1 good one?

There isn’t a fixed ratio between good features or ideas and ones that need editing or dropping. The ratio is bound to be worse than you would like to think at the time of creation. If 1 in 36 photographs are worth keeping, how many ideas are worth keeping?
Omit, then submit
What you leave out is often what turns good into great. What you leave out is the difference between something that is either 1) never seen or used or 2) simple, clear, and actually digestable. It’s true for photography. It’s true for features in software. And it’s true for plenty more too.”

http://www.37signals.com/svn/posts/1228-a-361-ratio-is-actually-pretty-good

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