girls vs boys

Differences between girls and boys and video games:

  • boys: getting to the next level is the aim
  • girls: getting to the next level, but what for?

Provide a clear next goal, that can be anticipated and that has understandable benefits.

http://climbtothestars.org/archives/2007/11/05/kathy-sierra-creating-passionate-users-web20expo-berlin/

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