is there a formula for compelling experiences?

“Compelling experiences have 3 stages with 6 attributes”

Attraction then Engagement then Extension
defined – can you describe it?
fresh – does it startle, amaze or amuse?
immersive – can you lose yourself in it?
accessible – can you try it, can you get better at it?
significant – does it make you remember?
transformative – do you have something to show for it?
http://www.doblin.com/IdeasIndexFlashFS.htm
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