add some mystery to your rewards

It helps for player’s to understand why they get a reward or score, it links them to the simulation at the core of the game. Occasionally, and for certain types of rewards it might add to the enjoyment if there was more mystery about the reason.
“We try to reduce our uncertainty by explaining positive events and thereby reduce the amount of positive emotion we feel.”
“Research shows that when people are exposed to traumatic events, the sooner they ‘make sense’ of what has happened, the sooner the negative emotion is reduced and they recover.
Exactly the same process seems to operate for positive emotions. We try to reduce our uncertainty by explaining positive events and thereby reduce the amount of positive emotion we feel. It’s an unfortunate consequence of an adaptive process that normally helps us recover from traumatic and upsetting events.
So, the next time you give someone an unexpected gift and they ask why, just smile mysteriously and let them enjoy the moment for a little longer. Sometimes explanations really do kill the magic.”
http://www.spring.org.uk/2008/05/how-to-feel-more-pleasure-crank-up.php
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