lessons from the music industry

Based on an article in MCV 25th April 2008

  • The consumer sets the price – piracy, rapid discounting and trade-in schemes prove the consumer options on what they pay for product.
  • It’s all about experiences – live music or premium social events
  • The music industry is thriving, it’s the music companies that are stuffed – music and games have not been more popular
  • Profits come from secondary sources – and revenue from alternative sources
  • The nature of distribution is changing – physical to digital
The trend is to free; free to try, ad funded, micro-payment expansions, free to play basic version and simply free as marketing.

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