design language: zapp rewards


“creating human energy is what zapp is about”

Zapp, William C. Byham with Jeff Cox

Human energy = player passion & engagement

Zapp rewards are moments of recognition or encouragement that energize players rather than frustrate or sapp them. They are given during play rather than at the end of action; they excite action, engagement and fun. A zapp creates energy and encourages the player to keep playing and enjoy themselves.

Set out a ratio of zapps to sapps, and measure in user tests.


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