design language: zapp rewards

lightning.png

“creating human energy is what zapp is about”

Zapp, William C. Byham with Jeff Cox

Human energy = player passion & engagement

Zapp rewards are moments of recognition or encouragement that energize players rather than frustrate or sapp them. They are given during play rather than at the end of action; they excite action, engagement and fun. A zapp creates energy and encourages the player to keep playing and enjoy themselves.

Set out a ratio of zapps to sapps, and measure in user tests.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: