design language : goldilocks rule


The Goldilocks Rule. Don’t give people too little or too much.

Give them just the right amount for what you want them to achieve or experience.

Rule of Four. Don’t expect the audience to keep in mind more than four groups on a slide. Car license plates and telephone numbers are as long as they are because of how much information we can easily store in our short-term memories: on average about four groups.
Rudolph-the-Red-Nosed-Reindeer Rule. What’s different stands out, be it a red nose, a large graphic, or words in bold.

Powerpoint for Martians?


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