a game; where you go for rewarding experiences

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A game is something which player’s take part in to get something out of. They are looking for experiences which in some way are rewarding for them. A place you go for rewarding experiences. They are social objects; either online in real time through chat and VO, or offline after and between game sessions.

“The Third Place” is a term used in the concept of community building to refer to social surroundings separate from the two usual social environments of home and the workplace.”
http://en.wikipedia.org/wiki/Third_Place

“The future of brands is interaction, not commodity. It’s not something you buy, but something you participate in. i.e. a brand is not a thing, but a place.”
http://pages.citebite.com/x1i4b3v2w0alr

“Consumer benefit” – products need to make people be more powerful
http://www.gapingvoid.com/Moveable_Type/archives/001271.html

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