a game; where you go for rewarding experiences


A game is something which player’s take part in to get something out of. They are looking for experiences which in some way are rewarding for them. A place you go for rewarding experiences. They are social objects; either online in real time through chat and VO, or offline after and between game sessions.

“The Third Place” is a term used in the concept of community building to refer to social surroundings separate from the two usual social environments of home and the workplace.”

“The future of brands is interaction, not commodity. It’s not something you buy, but something you participate in. i.e. a brand is not a thing, but a place.”

“Consumer benefit” – products need to make people be more powerful


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